Food Labels For Your Dog Are Important Too

Food Labels For Your Dog Are Important Too

There are those out there that simply do not, and may never, grasp the importance of reading and understanding dog food labels. And this includes treats. It is even likely that these same individuals rarely look at or understand the labels on their own food products. Honestly, how can we blame them? Have you seen some of the impossible to pronounce words on most food labels?

I come across people from time to time that question my decision to focus much of my time on a business that spends 100% of its time producing and selling all natural and organic dog treats. The most common question that I hear, “Do you really think that people are going to pay that much for a DOG treat?” My answer to them is a resounding “Yes.” Allow me to explain.

Like people, our K9 friends can experience a myriad of health issues based on the lifestyle choices that they are subject to. A dog with an unhealthy and unbalanced diet can suffer from problems that may be as minor as skin irritation, to something as severe and life threatening as diabetes.

In the interest of full disclosure, I was not someone that spent much time reading food labels. Not for me and certainly not for my dog.

What changed?

For me, it was the fact that I changed my lifestyle. I improved my diet and I started working out regularly. I dedicated myself to rewiring years of bad habits and educating myself on all of the various tips, hints and techniques for doing so successfully. This naturally translated into a more defined understanding of the importance of a company like Fetch! Gourmet Dog Treats. If I am taking the time to perfect my own self, why would I not do the same for my dog? It became a passion, especially the more that I read. Here is a great example of what I am talking about:

food labels


Here is a product that i picked up off of the shelf while doing some Christmas shopping recently. It is a sizable box with a decent quantity of colorful, nicely packaged candy cane themed dog treats for the holidays at a really reasonable price. Looks great, right? Let us take a closer look at the label:


  • The back starts off with a “WARNING”
  • It is “recommended” that you ‘feed your dog on a stain resistant and uncarpeted area, as there is the potential for staining.’
  • The “Directions” indicate the specific importance of having fresh water available.
  • The treats must be sealed and stored in a dry place out of direct sunlight. Are they vampire treats or gingerbread men?
  • “NOT FOR HUMAN CONSUMPTION” Granted, I do not often find that I have the desire to eat my dog’s treat, but I will say that if it is not safe for me to eat then it is definitely not safe for my dog.

Now that we have gotten through the disclaimer, let us break down the ingredients.

  • Beefhide – The jury is still out on whether or not this is something that is “good” for your dog. The product is bleached, giving it that ‘white’ appearance, effectively stripping it of any nutritional value that may have existed in it’s untreated state.
  • FD&C Red #40, Yellow #5, Yellow #6, Blue #1 – These are the “certified” artificial colors that are commonly used in most of our foods and medicines. There is research that indicates these colors alone can lead to cancer and other reactions and disorders.

The most important label on this bag? “Made in China.”

We are seeing an upswing in the number of recalls due to possible poisoning concerns in pet foods and treats coming out of a few countries, with China topping the list.

“I can get enough treats to spoil my dog for weeks for just a couple dollars at the big box store. Why would I spend so much for yours?”

Sure, our price point may be a little higher than a family size box of milk bones. However; this is what the label looks like when you buy our Gingerbread Man Peanut Butter Seasonal Dog Treats:



Christmas Cutouts

food labels


You might notice that with our treats, you do not need Wikipedia or Google to define what each ingredient is. To top it off (pun intended) our icing is made from all natural sugar free yogurt, and all of our food colors are naturally occurring, derived from plants.

You can spend a little bit more money now for safe and healthy treats and food for your dog, or take a chance on spending hundreds to thousands of dollars at the vets office down the road.

So please, the next time that you are walking down the aisles and come across the dog food and treats, just take a second to look at the food labels and see what it is that they are trying to put into your baby. Then, give us a call.

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