Our Mission

Our mission is to provide healthy, delicious treats that nourish your dog and strengthen the bond between pets and their families. Through our work, we aim to create opportunities for underserved communities, improving lives—human and canine—one treat at a time.

Our Story

Fetch! Dog Treats™ began in a kitchen, not a conference room.

Back in 2012, I was just a dog mom trying to give my mini schnauzer, Sgt Pepperoni, the healthy life he deserved. I started baking my own dog treats because I didn’t trust what was on the shelves. No preservatives. No fillers. Just simple, wholesome ingredients made with love. Before long, friends started asking for them too.

Then I met John. He saw something in what I had started—something bigger. A brand. A mission. A chance to do good through all-natural dog treats. At the time, he was going through a tough chapter of his own, and I offered him a place to stay and a fresh start. He convinced me to let him help, and together we built Fetch! Dog Treats™ into something I never could’ve imagined.

Since then, we’ve opened our doors to others the same way—refugee women, veterans, folks rebuilding their lives. We gave them not just a job, but a place to belong. And they gave us their heart and hands in return—every handmade dog biscuit and iced cookie is crafted by someone who believes in what we’re doing.

We lost Sgt Pepperoni in 2024, but his legacy lives on in every batch we bake.

This isn’t just about treats. It’s about love, redemption, and the belief that everyone deserves a fresh start—dogs and humans alike.

Ready to treat your dog to something better?
Shop our best-selling healthy dog treats now →

All Natural

Every ingredient is a product of the USA, superb quality, and all-natural.

Added Nutrients

Our treats are not only safe, because they are not processed, they also contain all of the essential vitamins, minerals, and healthy fats contained within each whole ingredient.

No Nonsense

No wheat, No corn, No soy, No byproducts, No meal, No chemical preservatives or certified (FD&C) coloring in ANY of our treats.

Verified Research

Our products are registered, have been independently tested at a 3rd party lab and include a guaranteed analysis as required by state law.

A Sample of Some of the Whole Ingredients We Use

Family

We Treat Your Dog As If It Were Our Own

Let us treat your pup to our fresh, delicious, and healthy baked biscuits and cookies. With a healthy selection of all-natural, limited-ingredient treats, you're sure to find your pup's new favorite—guaranteed!

Go Fetch Happy™

Who We Are, What We Do & Why We Do It